Building a business shouldn’t feel like a never-ending grind, and success should not mean you should push harder and harder every day.

I had a deep and insightful conversation about this with Theresa Bassett, CEO of The Diamond Group. Small businesses are the backbone of our economy, yet so many never make it past survival mode.

As she puts it, “Business owners are stuck working in their businesses rather than on them.” And that’s where her approach comes in: designing a business that gives back your time, energy, and life, making your success sustainable.

She is passionate about helping entrepreneurs break free from the daily grind and implement sustainable sales and marketing systems. Shifting from self-employment to true business ownership requires more than just hard work. It takes intention, clarity, and the right systems in place.

Take the next step toward sustainable success. Subscribe to our YouTube channel, Broadcast Your Authority, and leave us a review on Apple or Spotify.

Theresa Bassett is the CEO of The Diamond Group, a seasoned executive leader, and a sales and marketing expert. With nearly three decades of experience in scaling businesses, she specializes in streamlining operations and catapulting brands to new heights. Having worked with Fortune 500 companies and generating over $550M in transactions across multiple industries, she brings a wealth of strategic insight to business growth. Her forward-thinking approach helps businesses carve a bold path toward lasting impact and profitability.

Connect with Theresa Bassett:
Website: https://www.diamond-group.co/
LinkedIn:   / theresalbassett   
 / thediamondgroupagency  
Facebook:   / thediamondgroupagency  
Instagram:   / theresalynnebassett   
 / thediamondgroupagency